Chouchous. A little darling of the French bakery Le Panier.
Chouchous is a catering concept that takes out the cake and puts in a taste of France.
Goal. This new catering concept needed legs to stand on. We asked ourselves, ‘How can we bring Le Panier’s whimsical younger cousin to life?’
Result.
Curate a light-feeling brand that is bright and delicate but most of all approachable.

website

photography and food styling

photography and food styling

menu and postcards

architecture behind custom word mark

custom wordmark
Work. Brand design, Custom word mark, Photography & styling, Production
Team. Kristi Drake, Co-owner; Theirry Mougin, Co-owner; Jane Meier, Retail Manager; Chris Brae, Operations Manager
Floral design by Flora and Flare